If we can't book 30–100 new clients for your salon in the next 45 days, we work for free until we do.

From the desk of Martell Fletcher
Founder, Focus Four Seventeen

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Dear Salon Owner,

If your biggest fear when thinking about the next 6–12 months is being stuck in the same position that you're in now and not really being able to grow the salon into the always-busy salon brand you've always dreamed of owning, then I wrote this for you.

Hey, I’m Martell Fletcher, the Founder of Focus Four Seventeen.

And honestly, I’m not a huge fan of bios or About Pages because they’re often written to make someone sound cooler or smarter than they really are.

So let me give it to you straight…

The Facts: How Our Top Clients Achieved $100K+ Combined Monthly Revenue

At Focus 417, we specialize in helping hair salons grow.

And because we only work with hair salons, we understand the unique ins and outs of how to market a hair salon so that the owner (you) can keep your team busy, grow your team, and only get behind the chair if you want to.

The results below are from just the last 5 months.

The Launch Story (Luxe Braid Bar)

Take Luxe Braid Bar in Charlotte, NC, for example.

With the support of her husband, Mrs. Marshall was going from a salon suite to opening their very first salon.

And on her own she was bringing in around $12,000 a month (…not bad at all).

So she made it clear that if she was going to work with us at the start of her new salon, she didn't want to waste time or money.

She said,

“A lot of [marketing] businesses do a lot of trial and error with their clients… but all it does is it stunts your growth… I'd rather hire somebody that is a professional, that knows what they're doing, that has done it before, and has a proven record.” Rebeka, Luxe Braid Bar

The Result: Seven months later, her salon is bringing in, on average, more than $35,000 a month.

And she had just over 40 appointments in the first 2 weeks of our campaign going live.

The Scaling Story (Awa's Hair Braiding)

Before working with us, Awa already had 10 stylists and was successful at advertising her salon herself.

But she was stuck.

In our conversation, she said,

“Sometimes you don’t even know what to do to bring in more. Maybe you guys have the tool.” Awa F.

The Result: Then, in just two months of working with us, Awa went from having 10 braiders to over 30 braiders.

And went from being a top-10 salon to the #1 braiding salon in San Diego.

Two months after that, she closed on a larger location in San Diego to meet the demand while also opening a second location in Los Angeles.

The Exposure Story (Milan at Chi Bella Hair Studio)

Ms. Milan J was already a seasoned salon owner with multiple locations in Maryland.

And she had gone viral in the past, which really put her on the map.

But after the viral exposure wore off, and the economy changed a bit, she was left with the same financial responsibilities without the traffic she once had.

So her goal in working with us was to get back to, and beyond, where she once was.

Then, after a few months of working with us, she said this,

“Last week was probably the first week we did $8,000 in probably two years in one location… we were doing about four, five, six [thousand] was our peak. So to see $8,000… we've got visibility. And that's all due to Focus 417.” Milan J., Chi Bella Hair Studio

More Results: Oh, and fun fact, our campaign has been so successful for her that now her entire monthly ad spend is completely returned to her bank account (and some) before the month ends…

Just from the number of deposits we generate for her from new appointments alone.

Collectively, our top salon clients consistently pull in over $100,000 in gross revenue every single month.

That’s combined revenue per month, not per quarter or year.

The Secret of Consistent, Predictable Bookings (And How We Do the Heavy Lifting)

This success didn't happen by accident.

We don't do random acts of marketing where people try a few tricks and hope something works.

Instead, we take a scientific, data-driven approach.

This allows us to create full advertising systems with real testing, real tracking, and real results that fill your books.

Focus Four Seventeen actually started as a video production company, making content for some of the biggest brands out there.

Over time, we grew.

We added media buying (placing the ads), generating leads, and using automation.

We turned into a well-oiled video advertising machine that books real appointments and drives measurable revenue.

We do the heavy lifting so the salon owners we serve can finally get results that are consistent and predictable…

Without wasting money or getting burned out trying to do all the marketing themselves.

Your Next Step: Secure the Guarantee

Look, we can only work with a small number of salons at a time to ensure this level of focus and success.

Our client list is highly selective because we only accept salons that we are 100% confident we can deliver for.

We are currently reserving the final 3 spots for this quarter's “45-day booking accelerator”.

Once these spots are gone, the guarantee is pulled, and this page will be updated.

If you are a salon owner serious about scaling past $15,000 in monthly revenue and ready to hire 10+ new stylists, this is your opportunity to partner with us risk-free.

TO GET STARTED:

1. Watch the video above for pricing, process, and eligibility.
2. Click the “Let's Talk” button below to complete our short application.
3. Then, if you qualify, you'll be able to book a salon success consultation on our calendar.

If we think we can help you, we'll let you know.

If we don't, we'll let you know that as well.

And at the very least, you'll leave with a full marketing strategy on how to grow your salon in the next 45 days.